24.04.2008
De Beers Diamond Jewellers (Great Britain) and the EDAPS Consortium (Ukraine) have concluded strategic partnership agreement on creation of the global identification system for the De Beers jewellery and on issuance of the Diamond Passports which will guarantee the authenticity of the jewellery sold in the De Beers stores around the world.
Agreement on strategic partnership was signed between De Beers and EDAPS on the opening day of the first De Beers store in Kyiv (10 Ivan Mazepa St.) – April 23, 2008.
During the 20 century De Beers, established in 1888, sold almost all world’s diamonds. Due to unrivalled experience of diamonds selection and classification the De Beers jewellery brand uses only high quality diamonds in jewellery.
The combination of unique technologies of the De Beers Diamond Viewer and the De Beers Beauty Scan allows to show the diamond inside. Diamond characteristics will be reflected in the special Diamond Passport produced by the EDAPS Consortium. The Diamond Passport secures the authenticity of the De Beers jewellery.
De Beers Diamond Viewer and De Beers Beauty Scan
The unique technologies of the De Beers Diamond Viewer and the De Beers Beauty Scan allow to see the symmetrical image of refracted light in a diamond illustrating that the cut was made with regard to natural beauty of the stone, and not weight in carat.
De Beers Diamond Passport
The special Diamond Passport is De Beers’s key difference. It is issued to the client after the purchase of a diamond jewellery item. The Diamond Passport is a confidential document which specifies color, clarity, weight in carat, cut, type of metal and identifying number. In addition, such document guarantees the legal origin of a diamond.
The De Beers slogan is “Diamonds are forever”. In accordance with this conception De Beers protects its diamonds from any potential substitution while manufacturing or if jewellery is passed from one generation to another.
In accordance with the motto “Form’s beauty is a security perfection” EDAPS has developed and is implementing the production of passports that guarantee the authenticity of the De Beers jewellery. It is a highly protected identification document in a form of a passport booklet with polycarbonate data page. All characteristics of the De Beers jewellery piece are engraved onto the page using the method of laser engraving. This technology is unique as the information about the jewellery piece is not printed on the data page, but penetrated inside the multilayer plastic. It is impossible to counterfeit or to change data on such page. Personalization of the De Beers passports will be made at the production complex – the “Personalization Bureau” founded especially for this purpose. The enterprise uses high standards of physical and logical security PCIDSS for issuance of bank cards of the international payment systems.
The passport is protected with 29 security elements including a completely new one that has no analogues in the world – a selectively demetalized hologram of super resolution. The contemporary technology of hologram demetalization allows to create security elements both with high level of security and art quality.
The EDAPS Consortium provides secured access to the De Beers information resources at all points of sale.
Information about the De Beers jewellery item printed in the individual passport is kept forever. The exclusive De Beers jewellery and the passport can be passed from one generation to another.
Reference information
The De Beers company was founded in 1888. It is the biggest world’s company engaged in diamond mining. In 2001 De Beers began creating retail network for selling diamond jewellery. For this purpose De Beers Diamond Jewellers formed a joint venture with Louis Vuitton Moet Hennesy (LVMH), world’s leading luxury goods manufacturer. The De Beers’s first store was opened in London.
The EDAPS Consortium is created by the Ukrainian leading high-tech companies and is the only group of companies in the world providing a complete manufacture and implementation of both the highly protected ID documents and associated electronic systems.
The new Ukrainian passport produced by EDAPS is recognized by the UNO and the OSCE as one of the best world’s passports; the Consortium’s driving licence is highly rated by the EU.
EDAPS has fulfilled more than 300 large-scale projects; it has advanced certified production facilities including the largest productions of VISA payment cards and MasterCard. To secure documents and other products EDAPS applies its unsurpassed experience, practices and unique technologies for laser, polycarbonate, biometrics, demetallized holograms, electronic systems, contact and contactless chip.
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Tel.: +38 044 227-45-41, +38 044 593-61-43
Fax: +38 044 227-45-41
